From the initial moment (left figure) to the moment in question (middle figure), the rope of length $l/6$ moves from the left part to the right part (assuming that the pulley is small). The change in gravitational potential energy is that of the rope of mass $m/6$ moving from the red section to the green section in the middle figure, i.e.
In a short time interval $\Delta t$ afterward, the rope of length $v\Delta t$ and mass $\Delta m=mv\Delta t/l$ moves from the left part to the right part. The change in gravitational potential energy is that of the rope of mass $\Delta m$ moving from the red section to the green section in the right figure, i.e.
Thus, the downward impulse on the entire rope is $4mg\Delta t/18=2mg\Delta t/9$, which means that the total force on the rope is $2mg/9$. Since gravity is $mg$, the upward normal force from the pulley is $7mg/9$, which has the same magnitude as the force that the rope exerts on the pulley.